Mathematical methods in marketing

Code:	255141
ECTS:	5.0
Lecturers in charge:	doc. dr. sc. Snježana Lubura Strunjak
Lecturers:	doc. dr. sc. Snježana Lubura Strunjak - Seminar
Take exam:	Studomat

Load:

1. komponenta

Lecture type Total

Lectures 30

Seminar 15

* Load is given in academic hour (1 academic hour = 45 minutes)

Description:

Literature:

Building Models for Marketing Decisions, P. Leeflang, D. Wittink, M. Wedel, P. Naert, Kluwer Academic Publishers, Boston, 2000.
Marketing Models, 1st edition, G. L. Lilien, P. Kotler, K. Sridar Moorthy, Prentice Hall, 1995.

2. semester

Izborni predmet 3 - Regular study - Financial and Business Mathematics

3. semester Not active

Izborni predmet 4, 5, 6 - Regular study - Financial and Business Mathematics

4. semester

Izborni predmet 4, 5, 6 - Regular study - Financial and Business Mathematics

Consultations schedule:

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